HOW NETWORKED MARKETS ARE
TRANSFORMING THE ECONOMY AND HOW TO MAKE THEM
WORK FOR YOU

Facebook, PayPal, Alibaba, Uber— these seemingly disparate companies have upended entire industries
by harnessing a single phenomenon: the platform business model.
Platform Revolution delivers the first comprehensive analysis of how platforms use technology
to match producers and consumers in a multisided marketplace…

GEOFF PARKER

(@g2parker) is a professor of engineering at Dartmouth College where he also serves as Director of the Master of Engineering Management Program. He is also a visiting scholar the MIT Sloan School and a research fellow at the MIT Initiative on the Digital Economy where he leads platform industry research studies. Together with Marshall, Geoff co-founded and co-chairs the annual MIT Platform Strategy Summit.

He received a B.S.E. from Princeton and M.S. and Ph.D. from MIT. Geoff has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets and is co-author of the book Platform Revolution. Geoff’s current research includes studies of platform business strategy, data governance, healthcare systems, and platform approaches to managing distributed and renewable energy resources. He is a frequent keynote speaker and advises senior leaders on their organizations’ platform strategies. Geoff spends as much time as possible on and around water, canoeing, kayaking, rowing, and sailing.

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Awards (5)

MARSHALL VAN ALSTYNE

(@InfoEcon) is coauthor of the international bestseller Platform Revolution . He is one of the world’s experts on network business models and is Everett Lord Distinguished Scholar at Boston University’s Questrom School of Business. He is a frequent speaker, board level advisor, and consultant to startups and global firms. Marshall’s research has received over 10,000 Google Scholar citations and won half a dozen academic awards.

Together with Geoffrey Parker and Nobel laureate Jean Tirole, he developed the concept of two-sided markets used extensively in platform business models. Results and commentary have appeared in journals such as Science , Nature and Harvard Business Review . Interviews appear regularly across Bloomberg , The Economist , The New York Times , The Wall Street Journal and National Public Radio . Geoff and Marshall co-founded the MIT Platform Summit and Boston University Symposium, which they have co-chaired since 2013. He received a BA in computer science from Yale and MS and Ph.D. in information systems economics from MIT. He holds multiple patents; was among the first to measure the dollar value of social networks, and his theories of network businesses are taught worldwide. He is a husband and dad, who loves dogs, exercise, travel, and questions of governance.

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Awards (12)

NEWS & MEDIA

 SUBSCRIBE

Logotipi


Sept 2018 marked global tipping point: more than 50% of world #population became rich enough for discretionary purchases like entertainment i.e. to be middle class https://t.co/SoP08kIrf5

Join me, @theplatformguy & @g2parker for an executive program on platform strategy Nov 15-16. 10% discount PLATREV18. Register https://t.co/5h1IvJKReQ
#PlatformRevolution #platforms https://t.co/UBQHzpaWz4
InfoEcon photo

Opening software patents is good news for Microsoft and for the OSS community. Theory says it optimizes growth https://t.co/4gsxwQMdiV. Evidence shows it works https://t.co/79pK3eBLAg https://t.co/3alwB51o3B


Elizabeth Wilson, Director of the Irving Institute for Energy and Society @Dartmouth reminds us of the controversies around affordability, reliability, and accessibility at beginning of the electric power sector as part of the Energy 101 lecture series. https://t.co/FGC16sQErC https://t.co/cLiXrEhS7W g2parker photo

Lots of interest in #platform regulation today - U.S., Europe threaten tech industry's cherished legal 'shield' https://t.co/V6ZWc0IscO

That didn't take long: Google+ to shut down after coverup of data breach https://t.co/F52QrjIPdo via @techcrunch

Fascinating story of regulation and disclosure - Google opted not to disclose to users its discovery of a bug in Google+ that exposed the private data of hundreds of thousands of users https://t.co/ntpBLtVGCt via @WSJ

Looking forward to joining a great lineup of speakers at Platform Economy Summit Europe 2018, 20-22 November 2018 at CityCube Berlin. Hope to see you there! Early registration ends Oct 19; for additional discount, use code FKN2652GPT https://t.co/MUQkxthVZg

Platform to platform integrations are growing. One that has just been announced that has been in the works for over a year is Spotify integration with Google Maps for music and navigation https://t.co/lowxjkOlT2
#platform
#strategy

FEATURE ARTICLES

INTERVIEWS

PRESS MENTIONS

SELECTED VIDEOS

RESEARCH

SELECTED
EXECUTIVE RESEARCH

RECOGNITION

Platform Ecosystems:
How developers Invert the
Firm (2017) wont MIS
Quarterly paper of the year

Platform Revolution (2016) is an
award winning international
bestseller translated into eight
languages (and counting)

Pipelines, Platforms & The New
Rules of Strategy (2016) is a
Harvard Business Review
"Must Read"

Strategies for Two Sided Markets
(2006) is a Harvard Business
Review classic taught in business
schools wordlwide

SELECTED
ACADEMIC RESEARCH

EDUCATION

   CORPORATIONS

ONSITE EXECUTIVE EDUCATION
1-3 days at location of your choice
by private arrangement

BU EXECUTIVE EDUCATION
1-3 days in Boston, MA, $2600
request here

   STUDENTS

GEOFF/MIT/EMERITUS MOOC:
3 months online, $1400
request here

DARTMOUTH MEM PROGRAM:
Students interested in a Master’s of Engineering, with platform applications can
apply here

DARTMOUTH PHD PROGRAM:
Students interested in conducting original platform research and changing the shape of industries might consider applying for a doctorate. Existing platform research projects concern platform M&A, product complexity, strategy & policy.
more details

MVA EDX MOOC:
A free six week course is available online
request here

BU MBA PROGRAM:
Students interesting in platform applications or working in platform industries might consider
applying

BU PhD PROGRAM:
Students interested in conducting original platform research and changing the shape of industries might consider applying. Existing research projects concern platform M&A, valuation, news bias, strategy, antitrust, and social policy.
more details

   TEACHERS

SYLLABUS

SLIDES

SPEAKING

SELECTED TOPICS

This popular keynote describes structural changes in the economy, what to do about these changes, and why platforms always beat products.

One of a platform’s biggest challenges is determining what to open and what to close. Which of four different business models are better at growth through open innovation? Which are profitable? This talk provides answers.

Platform strategy differs fundamentally from product strategy. If you’re thinking using product strategy you are bound to get it wrong.  Barriers to entry shift instead to frictionless entry. Products have features but platforms have communities. This critical keynote gives you tools to understand why platform strategy beats product strategy every time.

Here we tell you how to solve the chicken-or-egg problem of creating a market when you don’t yet have critical mass.  We also tell you how to convert an existing product into a platform.

Learn different methods for making money when platforms often give things away for free. We developed some of the original math behind two-sided markets and our popular article has become a Harvard Business Review classic. This talk summarizes key ways to drive revenue.

Building successful platforms requires knowing what components are necessary.Where do you start? How do platforms go viral?  How do you engineer network effects? How do markets work? This speech teaches you how growth and matching are done properly.

Not everything platforms do is great for society. If badly behaved, they can spread fake news, promote discrimination, and deskill work. This speech describes how platforms can avoid such problems and how regulators should intervene when necessary.

The biggest firms in the world by market cap are platforms.  They tend to dominate in winner-take-all contexts.  How does the new antitrust differ from the old and what remedies are truly appropriate for creating social value?

Rules for creating value, dividing value, and settling conflict matter.  What levers should a platform leader pull in order to grow and manage a healthy ecosystem?  This speech presents years of analysis of major platform firms.

SELECTED SPEAKING ENGAGEMENTS

 VIDEO EXAMPLES

request speech
ADVISORY

We’ve been fortunate to work with a wide range of organizations from industry, academia
and government as both research partners and on an advisory basis.

AT&T, BearingPoint, C Spire, CUBIC, Deutsche Bank, GE Africa, Haier Corporation, Huawei, Trumpf,Philips Lighting, PwC, Siemens, State of New York, Thomson Reuters, Houghton Mifflin Corporation, Mindtree Corporation,
Mass Mutual, United States Postal Service,International Post Corp., SAP Corp., Cellular South, Microsoft Corp., Pearson Publishing, Elsevier, NTT Corporation, 9, Huawei Corporation, IBM, Alibaba, Mulesoft, Apigee,
Cisco, France Telecom, Telecom Italia, British Telecom, Accenture, HSM Brazil, Dong-A Business Forum, BASF, Mahindra Corporation, BMW, UBS, HSBC, PTC, Viacom, Dassault Systems, BNY Mellon, Deloitte

LIST OF SERVICES

BOARD OF DIRECTORS TRAINING -Firms have requested our training and consultation for over a dozen boards at high tech, international, startup, and Fortune 500 firms.
EXPERT WITNESS – We have been asked to provide expert advice in tax and antitrust cases.
EXECUTIVE TEAM FACILITATION – Need to prepare your executives (or your industry) for platform transformation? We’ve done dozens of private engagements while our open enrollment course typically scores above 4.8 out of 5.
RETAINER – Given time constraints, very few of these are available.
STRATEGY CONSULTING – Short term engagements are available on a negotiated basis.
CONSULTING PARTNERS – We have relationships with leading firms that can help to bring larger projects to a successful conclusion.
STUDENT PROJECTS – We teach platform strategy in the spring and fall semesters. If you have a platform challenge you’d like solved, students will produce a curated 25 page report for $3k. Propose a student project.

REQUEST A SERVICE

EVENTS & COMMUNITY

Have a platform question? Join us each month for a free ask-me-anything (AMA). Interested in community events?
Join us at the MIT Platform Summit or the BU Platform Symposium, which Geoff and Marshall co-founded to support industry executives and
explore the best academic research. Interested in the latest talk? Check here for upcoming events near you.

UPCOMING EVENTS

  COLLABORATORS

DR. EDWARD
ANDERSON

Professor of Operations Management
at the University of Texas

more info

SANGEET
CHOUDARY

C-Level executive
advisor

more info

DR. PETER
EVANS

Principal in the
Innovation & Enterprise
Solutions group

more info

DR. ANDREI
HAGIU

Associate Professor of
Information Systems of
Boston University’s

more info

AMA
Rules for participating

Platform Revolution